Chief Marketer Staff
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Agencies
View From the Top Is Cloudy
Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-op. The title
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Agencies
Photographer Sues Spiegel Parent Otto GmbH
A Chicago photographer has filed a lawsuit against Spiegel’s parent company Otto GmbH, claiming the cataloger violated a contract by using their images
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Agencies
Strange Tales of Disparate Data
Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different
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Agencies
Retail Stores as Choice-Editors
I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,
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Agencies
The New Media? Bags and Boxes
Not only does Crutchfield’s Michelle Rick encourage DMers to think outside the box, she encourages them to think on the box. The pizza box, that is. Rick,
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Agencies
Striking Gold
The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,
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Agencies
CORRECTION
A story on Rodale’s Spanish-language freestanding insert program (Insert Media, March 1) misstated the size of the magalogs to be sent out in an April
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Stage of development
There’s been a lot of hoopla surrounding the response Madison Avenue is mounting to TiVo and other digital video technologies. If consumers won’t watch
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Agencies
Marrying Ops and Marketing
Your operations workers aren’t just fulfilling customer orders; they’re fulfilling your company’s marketing plans and communicating directly with the