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Chief Marketer Staff

  • Agencies

    Show Me the Money

    Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

  • Agencies

    The Girl Business

    When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in the girl

  • Agencies

    Mailer Discretion Is Advised

    TV Guide has increased its prospecting budget, allowing the weekly to mail 18 million pieces this year, an increase of 2 million pieces over 2003. Thanks

  • Passing Notes

    It’s ironic that your phone doesn’t even need to ring for the phone company to make money. Billions of dollars, one thin dime at a time. Consumers worldwide

  • Agencies

    Multicultural and Multichannel

    Hispanic and African-American consumers who use direct marketing to shop are wealthier and wiser than those who do not. ( the third part of Ben Franklin’s

  • Agencies

    Blue Cross of Rhode Island Takes a Bath

    Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

  • Agencies

    letters to the editor

    LESS-THAN-PREMIUM SERVICE In his April Curmudgeon-at-Large column, Herschell Gordon Lewis bemoans the poor service from a premium credit card. He has

  • products

    Rugged Mugs DrinkWorks’ Steele travel mug gives those on the go something to grip. This Newport Beach, CA-based drinkware company is targeting men with

  • Agencies

    HP Takes Tech On the Road

    SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

  • Agencies

    News briefs/directmag.com

    4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,