Chief Marketer Staff

• 141, One Year Later

  ONE YEAR AFTER the rug was pulled out from under 141 Worldwide, the agency network has regained its footing in North America with new-business wins and

• 141, One Year Later

  ONE YEAR AFTER the rug was pulled out from under 141 Worldwide, the agency network has regained its footing in North America with new-business wins and

• Feasting On Hoops

  Seeing a gap in its retail merchandising between the Super Bowl and Easter, Kraft Foods wanted a program that created maximum impact in-store across its

• Client Side

  Niels Schuurmans named senior VP-creative director for Spike TV, New York City. The National Basketball Association, New York City, promoted Scott O’Neil

• Agencies

  Neoware Launches Postal Mail Campaign

  Neoware Inc., a maker of software and appliances, plans to spend about $1 million for a 500,000-piece direct mail campaign. The effort began last month

• Agencies

  Kids’ Clique

  The children of 2004 have never known life without television and computers. So it seems natural that networks catering to kids would use the Internet

• Agencies

  letters to the editor

  LESS-THAN-PREMIUM SERVICE In his April Curmudgeon-at-Large column, Herschell Gordon Lewis bemoans the poor service from a premium credit card. He has

• Agencies

  Looking Back on a Decade of DM Doings

  In the April issue we reviewed how well I had fared with my big picture predictions of a decade ago. Although I started out a little shaky, my direct

• products

  Rugged Mugs DrinkWorks’ Steele travel mug gives those on the go something to grip. This Newport Beach, CA-based drinkware company is targeting men with

• Agencies

  FTC Sues QVC Over Weight-Loss Product Claims

  QVC Home Shopping Channel has been slapped with a federal lawsuit accusing it of making false claims for weight-loss products. The action, filed by the