Chief Marketer Staff

• Gold Named Neiman-Marcus Group President/CEO

  James Gold has been named president/CEO of the Neiman Marcus Group, Inc. He moves up from senior vice president and general merchandise manager of Neiman

• Loose Cannon: We’re Number One! (Please Don’t Tell Anyone)

  During a recent presentation, J. Howard Beales III, director of the Federal Trade Commission’s Bureau of Consumer Protection, mentioned that the world

• Agencies

  Show Me the Money

  Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

• Xtra

  4/8 Starz network is using instant-win games and sweeps to tout the television premiere this summer of Pirates of the Caribbean: The Curse of the Black

• Agencies

  The Girl Business

  When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in the girl

• Agencies

  Spammer Misuses Direct Media’s Name

  Direct Media Inc. is the latest list company to have its name misused in e-mails. Offshore spammers are sending messages naming DMI as their list source,

• Agencies

  NEBS Takes Creative Inventory

  Taking an inventory of your catalog’s creative aspects can help freshen up its design, according to Mick Walsh, creative services manager for NEBS. The

• Passing Notes

  It’s ironic that your phone doesn’t even need to ring for the phone company to make money. Billions of dollars, one thin dime at a time. Consumers worldwide

• Agencies

  Driving Viewership

  Universal Domestic Television is going to the streets to generate viewers for its syndicated programming. Last fall, Universal tested wireless marketing

• Agencies

  Make Data the Starting Point

  Regardless of the industry, you can be certain that someone is out there scheming to take away your customers. Those without a strong loyalty strategy