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Chief Marketer Staff

  • First Quarter Sales Rise 35% For Sharper Image

    Sharper Image Corp. reported total company sales for first quarter ending April 30 increased 35% to $152.7 million, compared to last year’s $113.5 million

  • Kraft Extends CarbWell with Cereal, Snacks

    Kraft Foods unveiled 11 CarbWell brand low-carb foods at the Food Marketing Institute Show in Chicago this week. The brand, launched earlier this year

  • Goldstein Named CMO of Lowe & Partners

    Mark Goldstein will join Lowe & Partners Worldwide and The Partnership division of Interpublic Group as chief marketing officer, effective June 2. He

  • Listerine Joins Health Club Campaign

    Pfizer Consumer Group’s Listerine PocketPaks will sponsor Get Active America! a national campaign running May 17-23 in 1,500 health clubs nationally.

  • FTC Settles with Two Spammers

    The Federal Trade Commission has settled charges with two individuals it alleged used spam to drive unsuspecting consumers to a sexually explicit Web

  • Okafor Signs With Cable Network

    National College Basketball Player of the Year Emeka Okafor has signed a multi-year marketing and promotional agreement with College Sports Television,

  • People in the News

    Ronald Lentz has joined the Banta Global Turnkey Group as vice president of sales and marketing. He will lead the worldwide sales and marketing functions

  • McDonald’s Happy Meal Turns 25

    In celebration of the 25th birthday of the Happy Meal, McDonald’s is featuring the Happy Birthday Happy Meal celebration with a collection of six ESPN25

  • Chick-fil-A Sponsors NASCAR Driver Kyle Petty

    Last weekend following a race at the California Speedway, NASCAR driver Kyle Petty began to ride his Victory Motorcycle more than 3,000 miles as part

  • Marketing “Wiz” Develops Urinal Advertising

    If you’re a marketer who is trying to capture a male audience is a way no one else has, urine luck. A company has developed an interactive urinal display