Chief Marketer Staff
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Agencies
Jaguars and Other Endangered Species
We all know the ancient anecdote Aside from that, Mr. Lincoln, how did you enjoy the show? Whoever originated that happy homily would be a constant, if
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Agencies
The USPS Wants Your Business
Direct mail is alive and well and the U.S. Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack Potter brought
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Agencies
Testing? Most Marketers Don’t
Less than a quarter of marketing professionals polled said they usually or always test marketing communication campaigns before releasing them to their
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Agencies
Postal Service Seeks to Amend Definition of Personal Mail
The U.S. Postal Service has proposed a rule intended to amend the current Domestic Mail Manual. The new rule would clarify the circumstances in which
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Agencies
Why Mail? Why Not!
Is mail still worth the investment? That’s a question more and more advertisers and marketers are asking themselves lately. Given the variety of ways
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Agencies
FTC May Raise DNC List Fees
The Direct Marketing Association has sharply criticized the Federal Trade Commission’s proposal to raise fees for telemarketers to participate in the
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Mail Stream: A Report on Incoming Direct Mail
The “Foul Weather Gear Experts” Team One Newport recently expanded with the first women’s edition of its specialty catalog. Nature fundraiser The Ocean Conservancy has updated its 6″ x 9″ package, unveiling new copy and a more realistic look.
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McDonald’s CEO Undergoes Successful Surgery
Charlie Bell, who was appointed McDonald’s President-CEO last month after the sudden death of CEO James Cantalupo, was diagnosed with colorectal cancer
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Girls Lead Online Activity: Survey
(Promo) There will be 22 million teens online by 2008, up from 18 million in 2003. Among these, a select group of “teen influencers” will have increasingly