Chief Marketer Staff, Author at Chief Marketer

The USPS Wants Your Business

Direct mail is alive and well and the U.S. Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack Potter brought

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Waiting for the Boom

Back in the day, people in their 50s and 60s often were resigned to the fact that they were about to enter their golden years. But folks who danced in

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Small Business Coupon Program Debuts

This month, Capitol Color Mail Inc. will launch Business Values, a shared mail and coupon-book program. The campaign will target small to midsized businesses

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A Fresh Look at Loyalty

In a 2003 interview with Direct, FreshDirect’s John Boris defined loyal customers as those who placed at least five orders with the online home-delivery

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Ad Backs Claim WithWell, Nothing

I haven’t the faintest idea how to advertise and sell Coca-Cola. That’s not my line. But when it comes to high-ticket products and services with a story

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Next Rate Hike Could Be a Whopper

While a number of factors are yet unresolved, the next postal rate case could bring about increases of 10% to 12%, according to consultant Larry Buc.

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Hurry Up and Wait

It’s not yet apparent whether this year’s extended presidential campaign will distract voters enough to depress direct mail response. But the signs are

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Slouching to Divadom

With Martha Stewart headed toward crinoline-trimmed orange jump-suits, the direct marketing industry faces a vacuum of diva figures. True, there will

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Contradictions in Consumer Trends

As disciplined marketers, we all try to fully understand our target audience before crafting brand messaging and advertising. We know we must learn what’s

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