Chief Marketer Staff

• Why You Should Start Using E-Mail and Opt-In Text Files

  The concept of multichannel marketing to sell their products and services is old hat to direct marketers. It’s a little puzzling then, that many DMers still rely on a single approach to list marketing.

• Unemployed DMers Can Attend Digital Marketing Days Free

  The Direct Marketing Association is making a limited number of free spaces at its upcoming Digital Marketing Days Conference & Expo available for marketers who are between jobs and conducting an employment search.

• Mobile

  PhoneSexy: Why E-Dialog’s Mobile Acquisition Makes Sense

  For marketing service providers, the latest killer app isn

• Email

  To Prevent a PR Nightmare, Apply E-mail Authentication

  In an ideal world, everyone would use e-mail authentication. But they don

• Email

  E-mail Testing: Where to Begin

  Even the greenest of marketing rookies have heard the mantra

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• Social

  Billboards Put Conan’s Team on Lamar’s Side Too

  Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O’Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.

• Agencies

  PRC: Fix Postal Pensions Before Cutting Mail Delivery

  Postal Regulatory Commission Chairman Ruth Y. Goldway warned against cutting universal mail service until Congress considers possible changes to the U.S. Postal Service funding of employee pensions and future retiree health benefits.

• Mobile

  Visa Buys Mobile Payment Firm CyberSource for $2B

  Visa Inc., the credit card giant, has acquired CyberSource, a provider of electronic and mobile payment systems for approximately $2 billion in cash.