Chief Marketer Staff
-
Agencies
Small City Big ideas
It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.
-
Agencies
Uncle Sam Wants You
Bill Clinton, speaking at the Donnelley Privacy Forum in July, argued that 9/11 could have been prevented if the government had been able to scour the
-
Agencies
Unforgettable Branding = Memorable Slogans
Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often
-
Reason to Believe
It happens every so often that pop culture taps into some deeper current in the zeitgeist. So it happened on a rainy Saturday afternoon this past summer
-
-
Agencies
Bombay Co. Relies on E-mail to Build Traffic
Looks to increase personalization and tracking
-
Thin Ice?
The possibility of a lockout of players by National Hockey League franchise owners has current and potential sponsors skating on thin ice. Ask the 87-year-old
-
Agencies
News briefs/directmag.com
8/12 THE FEDERAL TRADE COMMISSION announced that the resignation of Commissioner Mozelle W. Thompson would be effective at the end of August.
-
Agencies
E-Partnerships Essential for Retailers
The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers. “What’s becoming increasingly clear is that online sales is way too large to ignore. In 2000, e-commerce …
-
Xtra
8/18 Mall manager The Mills Corp. and Coca-Cola Co. this week broke a back-to-school promo offering music downloads. The Here’s the Download on Back-to-School