Chief Marketer Staff
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Agencies
Jargon, But Not Forgotten
New York City sanitation engineers (that’s garbage men, for anyone living west of the Hudson River) have developed their own jargon, reports The New York Times. According to the Times, garbage trucks are
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Agencies
Unforgettable Branding = Memorable Slogans
Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often
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Agencies
Expectations and Reality Vary in Data Hygiene
When marketers decide to send a file out for data hygiene, they will get exactly what they ask for but what they ask for may not be what they wanted.
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Agencies
Go Online. Order. Get Stuck
I’m a fan of eBags. I like their Web site, I like their printed catalog, I like their prices, and with some exceptions I’m about to mention I like their copy. I also like a marketing ploy that’s pure 21st century online salesmanship. Whenever a glowing …
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Agencies
THE GOLF SHIRT
According to a logoed apparel study done by Wearables Business magazine and PROMO in 2003, golf shirts are the second most common wearable for promotional
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Agencies
What’s on your lapel?
It’s hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only
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Satisfaction guaranteed
It’s highly probable that Leon Leonwood Bean would have ended his days as a partner in a small town men’s haberdashery were it not for his sore feet.
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Agencies
Citigroup gives away cash
Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los
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Agencies
DIRECT Listline
NEW LISTS Sync Magazine Ziff Davis Media Inc.’s Sync is a lifestyle magazine for men who are interested in technology, entertainment and sports. Eighty-three percent of subscribers are men, average age 31. They earn more than $72,000 a year. Selections: …