Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate …

• Agencies

  Crunch Fitness Debuts Integrated Ad Campaign

  Crunch Fitness has launched a new integrated marketing effort to celebrate the gym’s 15th anniversary

• Wal-Mart Joins Music Download Cacophony

  Mega-retailer Wal-Mart introduced another instrument into the download fray Thursday with the launch of a new online music store

• Four Catalogers Post August Increases

  Sales were up last month for four catalogers that reported sales on Thursday.

• J. Brown Agency Lays Off Staff

  (Promo) J. Brown Agency has laid off staff as parent Grey Global Group prepares to be sold.

• 250 Piece Mailing Plugs Capital One Island Promotion

  On Wednesday, Capital One began mailing about 250 million gamecards to consumers dangling island-related prizes tied to its No Hassle Island Giveaway promotion.

• People in the News

  Promotions and new hires in the direct marketing community

• List and Database News

  A compendium of mailing list availabilities

• Loose Cannon: Hey, New York, Spending is Apolitical

  For an organization that is supposed to serve as a local tourism booster, NYC & Company sure was a bust this week.

  NYC & Company is New York City’s official tourism organization. Its mission is to separate visitors from their money.

• J. Brown Agency Lays Off Staff

  J. Brown Agency has laid off staff as parent Grey Global Group prepares to be sold. J. Brown let go as many as 40 staffers last week as part of a “reorganization to fine-tune our infrastructure,” said CEO Tim Dorgan. Dorgan declined comment on the …