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Chief Marketer Staff

  • Green Mountain Coffee Names Scott McCreary COO

    Scott McCreary has been tapped to serve as chief operating officer of Green Mountain Coffee Roasters Inc. McCreary will be responsible for the Waterbury, VT-based firm’s operations, sales & marketing and management information systems departments.

  • Draft Chicago Names Trivunovic

    Draft Chicago has named Jela Trivunovic vice president, director of digital strategy. She will be responsible for leading strategic thinking within the digital group, working primarily with financial services clients.

  • CyberAds to Acquire Two Marketing Firms

    CyberAds, Inc. a holding company based in Torrance, CA, will acquire a marketing company that hosts a 100-seat call center in south Florida, and a data management firm based in northern California.

  • Sharper Image Adds Pamela Joyner to Board

    Sharper Image Corp. has expanded the number of seats on its board of directors, adding Pamela J. Joyner. Joyner is the founder and managing partner of Avid Partners, LLC, and her responsibilities include assisting management firms in diversification and product placement efforts.

  • List and Database News

    A listing of available mailing list

  • WPP Sets Management Strategy in $1.5 Billion Grey Acquisition

    WPP Group will set new management for Grey Global Group when its completes its $1.52 billion purchase of Grey. WPP will keep Grey separate from its other ad brands Ogilvy Group, J. Walter Thompson and Young & Rubicam, and plans to keep J. Brown Agency …

  • Agencies

    Tylenol Maker Settles with NY AG Over Sweeps

    The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company’s sweepstakes. McNeil Consumer and Specialty …

  • Supermarket Chain Hit with Privacy Lawsuit

    (Direct Newsline)—Albertsons, Inc., a supermarket chain with stores in 31 states, has been hit with a lawsuit by the Privacy Rights Clearinghouse (PRC) for allegedly releasing pharmacy records to direct mail and telemarketing companies. Also named in …

  • Ford Names New Marketing Head

    Earl Hesterberg will replace the retiring Jim O’Connor as Ford Motor Co.’s group VP-marketing, sales and service. Earl Hesterberg Hesterberg currently works as Ford of Europe’s VP-marketing, sales and service. He will report to Greg Smith, executive …

  • Dean Foods Quits Nutritional Beverages

    Dean Foods, Inc., the maker of brands such as Horizon Organic and Land O’Lakes, is getting out of the nutritional beverage business. It will stop producing the beverages operated by its Specialty Foods Group segment on or about Nov. 7 and close a …