Chief Marketer Staff
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Agencies
The Next Generation
Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own
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Agencies
Theoretically Speaking
Both sides of the brain have to be engaged to understand direct mail’s complexities
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Campbell Sales Up 6% for 2004
Campbell Soup Co. sales rose 6% to $7.1 billion for fiscal 2004, mostly on the strength of ready-to-eat soups, biscuits and candy. Soup sales for North America and Away From Home rose 4% to $2.7 billion for the year ended Aug. 1; ready-to-serve sales …
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PMG: Rates to Hold to ’06; Standard Volume to Top 1st Class
The U.S. Postal Service has cut $8.3 billion in costs over the past three years, enabling it to hold current postage rates until 2006, Postmaster General Jack Potter said Tuesday.
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DMA Asks FTC to Recognize Transactional Vs. Commercial E-mail Differences
The Federal Trade Commission should clarify the CAN-SPAM act to recognize the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages, according to lobbying efforts from the Direct Marketing Association.
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Geico’s New Jersey Sales Benefit New York State Office
Auto insurance firm Geico is looking to hire 300 people within the next four to six months, with a total expansion of 2,000 new employees once a new facility in Buffalo, NY is complete.
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Post Capital Buys Insurance Marketing Firm
Post Capital Partners LLC, New York, and Roscoe C. Smith III have purchased Agent Media Corp. of Florida. The acquisition price for the life, health and annuity publishing, database and marketing firm was not disclosed.
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Direct Channel Shows Strongest Gains for J. Crew in Second Quarter
Sales in J. Crew
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Office Depot Trims Outlook
Office Depot Inc. said that its third-quarter earnings would suffer due to soft European contract sales, lower-than-expected North American Business Services Group contract and commercial sales, and depressed North American Retail revenue.