Chief Marketer Staff
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Agencies
Theoretically Speaking
Both sides of the brain have to be engaged to understand direct mail’s complexities
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Agencies
Uniden Fails to Connect
When will they ever learn? Never, I’m afraid. First they pour what is possibly millions of dollars into development of an extremely complicated, elaborate Web site attempting to inform you about all their products. Then they run print ads which do a …
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Agencies
View From the DM Right
Richard Viguerie weighs in on how liberals and conservatives are doing in this election year
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Agencies
List Firms Held Accountable for Fraudulent Telemarketing Scripts
FTC charges they violated Telemarketing Sales Rule
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Sony Buys MGM for $2.85 Billion
A group headed by Sony Corp. of America has agreed to buy Metro-Goldwyn-Mayer (MGM) for about $2.85 billion in cash. The deal allows Sony access to MGM’s coveted and lucrative library of films for the booming DVD market and to move forward on its vision …
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Kraft Shops Breyers Yogurt
Kraft Foods is reportedly seeking to sell its Breyers Yogurt business and may put other non-core brands on the block. Kraft hired Citigroup to find buyers for the $118 million brand, according to news reports. Kraft launched Breyers Crème Saver …
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Oprah Gives Away 276 Pontiac G6s
Talk show host Oprah Winfrey and General Motors teamed up Monday to give every audience member a fully-loaded 2005 Pontiac G6. Audience members take a look at the Pontiac G6 The 276 lucky audience members will have the opportunity to customize their …
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Agencies
U.S. Women’s Soccer Team Hosting Golf Tournament
Members of the U.S. Women’s National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Starbucks, United …