Chief Marketer Staff, Author at Chief Marketer

The Goldwater Names

In 1964, after years of living on a near-starvation diet of names to mail to, Richard Viguerie accessed the file of Barry Goldwater’s $50 donors at the clerk’s office in the House of Representatives. Here, from his new book with David Franke,

Agencies

DIRECT listline

NEW LISTS Fine Art Collectors Nearly 2 million individuals are named on the Fine Art Collectors file. The median age of those listed is 47; the median annual income is $65,000. Mail order transaction and survey data are the sources. Selections: Income, …

Agencies

TM Fraud Suit Resolved in CA

A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …

Agencies

Fall Preview

At some point in life, people start being less stirred up and more scared by presidential elections. The same is true, I now believe, of DMA fall conferences.

Agencies

Cataloger Settles Unfair Trade Charges With PA AG

Taylor Gifts agrees to pay $25,000 in penalties and costs

Agencies

Unfortunately, We’ve Switched to CEM

Occasionally in these pages I comment about the schizophrenic approach American Express seems to take toward its cardholders. More and more, the once benevolent AmEx seems to have switched from CRM

Sony Buys MGM for $2.85 Billion

A group headed by Sony Corp. of America has agreed to buy Metro-Goldwyn-Mayer (MGM) for about $2.85 billion in cash. The deal allows Sony access to MGM’s coveted and lucrative library of films for the booming DVD market and to move forward on its vision …

Kraft Shops Breyers Yogurt

Kraft Foods is reportedly seeking to sell its Breyers Yogurt business and may put other non-core brands on the block. Kraft hired Citigroup to find buyers for the $118 million brand, according to news reports. Kraft launched Breyers Crème Saver …

Oprah Gives Away 276 Pontiac G6s

Talk show host Oprah Winfrey and General Motors teamed up Monday to give every audience member a fully-loaded 2005 Pontiac G6. Audience members take a look at the Pontiac G6 The 276 lucky audience members will have the opportunity to customize their …

Agencies

U.S. Women’s Soccer Team Hosting Golf Tournament

Members of the U.S. Women’s National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Starbucks, United …