Chief Marketer Staff
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Agencies
Otto Sells Travelocity Stake
Travelocity will purchase the 50% stake of Travelocity Europe owned by the Otto Group’s Otto Freizeit und Touristik GmbH. The transaction, which should be completed in the fourth quarter, is valued at $33 million. The deal will give Travelocity control …
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Agencies
Uniden Fails to Connect
When will they ever learn? Never, I’m afraid. First they pour what is possibly millions of dollars into development of an extremely complicated, elaborate Web site attempting to inform you about all their products. Then they run print ads which do a …
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Agencies
View From the DM Right
Richard Viguerie weighs in on how liberals and conservatives are doing in this election year
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Agencies
List Firms Held Accountable for Fraudulent Telemarketing Scripts
FTC charges they violated Telemarketing Sales Rule
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Agencies
The Next Generation
Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own
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Agencies
The Del Polito Letter: Under the Radar Screen
There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …
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Agencies
Theoretically Speaking
Both sides of the brain have to be engaged to understand direct mail’s complexities