Chief Marketer Staff
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Agencies
Uniden Fails to Connect
When will they ever learn? Never, I’m afraid. First they pour what is possibly millions of dollars into development of an extremely complicated, elaborate Web site attempting to inform you about all their products. Then they run print ads which do a …
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Agencies
Dedicated or Shared?
How to decide whether your call center reps should work exclusively for you
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Agencies
TM Fraud Suit Resolved in CA
A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …
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Agencies
Mercury Revs Up Integrated Branding Campaign
An integrated marketing campaign to support the launch of six new vehicles over four years will include Mercury’s most significant online efforts to date, according to the auto manufacturer.
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Agencies
The Del Polito Letter: Under the Radar Screen
There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …
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Agencies
DIRECT listline
NEW LISTS Fine Art Collectors Nearly 2 million individuals are named on the Fine Art Collectors file. The median age of those listed is 47; the median annual income is $65,000. Mail order transaction and survey data are the sources. Selections: Income, …