Chief Marketer Staff

• Agencies

  ALLTEL & Motorola Launch Super Bowl Sweeps

  ALLTEL and Motorola kicked off the TXT2Win MVP Sweepstakes with a $1 million prize to be awarded to one of five winners selected to attend Super Bowl XXXIX in ALLTEL Stadium at Jacksonville, FL, on Feb. 6, 2005. In addition, thousands of other …

• News Briefs

  ELECTRICARTISTS: New York, hired Dave Smith as director of business development, a new post at the online marketing firm for media, entertainment and lifestyle brands. Smith was founder of Segue>Entertainment Network, New York, handling off- and online …

• Live from Forrester Consumer Forum: Major Changes Underway for TV

  Three major trends are driving great change in TV land: an increase in DVR ownership and video-on-demand services along with the growth in broadband consumption, Stephen B. Burke, COO of Comcast Corp. told a crowd yesterday at the Forrester Consumer …

• Jarden to Buy American Household

  Jarden Corp. has signed a definitive agreement to acquire privately held Boca Raton, FL-based American Household, Inc. for $745.6 million in cash for the equity and the assumption or repayment of indebtedness. American Household is the parent of The …

• Agencies

  Cingular Wireless Teams with ABC Sports & ESPN

  Cingular Wireless is teaming up with ABC Sports and ESPN this college football season to give fans the power to choose the All-America Player of the Week. The Cingular Wireless/ABC Sports All-America Player of the Week and Player of the Year will be …

• FedEx NFL Promo Benefits Children’s Hospitals

  FedEx Corp. unveiled a new charitable program in conjunction with its sponsorship of the National Football League. The program, which allows fans to vote each week for the FedEx Air & Ground NFL Players of the Week, will not only recognize the NFL’s …

• Agencies

  Motorcycle HOF Going on Tour

  The Motorcycle Hall of Fame Museum has announced a national two-year mobile tour to complement its next major exhibit, Motocross America, scheduled for a Spring 2005 unveiling. The tour, presented in a custom-designed 53-foot transporter, will bring the …

• Tyson, Viacom Serve Chicken On-Air

  Tyson Foods has cut a cross-promotion deal with Viacom for on-air promos that extend its $75 million “Powered by Tyson” ad campaign. Tyson gets product placement in shows on CBS and cable network Country Music Television (CMT) as well as special ads and …

• Sears Taps ABC Star for TV Spots

  Sears, Roebuck & Co. this week breaks new TV spots featuring Extreme Makeover: Home Edition star Ty Pennington, and is readying a line of Pennington-designed goods to launch next year. Sears sponsors ABC’s Extreme Makeover: Home Edition, hosted by …

• Agencies

  Old El Paso Asks Kids to Stuff It

  General Mills touts a new Old El Paso dinner kit with a recipe contest for kids. The Stand ‘N Stuff Contest asks kids to submit taco recipes using the new Stand ‘N Stuff taco shells. Grand prize is a family trip to Walt Disney World; four finalists win …