Chief Marketer Staff
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Loose Cannon: Fire and Flood
Don’t think direct marketers have God on their side? So far this month, those who would damage the industry’s reputation have felt the wrath of both conflagrations and torrential rainstorms.
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Fair Isaac to Acquire Braun Consulting
Fair Isaac Corp., a provider of analytics technology, will acquire Braun Consulting, a marketing and technology consulting firm, for $30 million.
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Valassis Acquires Catalina’s Mail Unit
Valassis has acquired Catalina Marketing Corp.
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Live from the Forrester Consumer Forum: Consumers Feel Assaulted by Ads
According to Forrester Research, consumers mistrust ads for most types of products and rely on word of mouth from friends and family as the No. 1 trusted form of “advertising.”
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InfoUSA Offers Investigative Database
InfoUSA, of Omaha, NE, has developed a new database for identity verification.
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Short Cuts
Folksam, a Swedish insurance company, has selected DoubleClick
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List and Database News
A listing of mailing list availabilities.
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Live from SBJ’s Sports Sponsorship Symposium: NEXTEL Shifting NHL Funds to NASCAR
NEW YORK—Saying the company is not optimistic that there will be players on the ice this year, National Hockey League sponsor NEXTEL Communications said it has begun re-allocating those sponsorship funds. Speaking Tuesday at Sport Business Journal’s …
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Live from SBJ’s Sports Sponsorship Symposium: Electronic Game Card Enters U.S. Market
NEW YORK—Electronic Game Card, Inc., signaled its move into the U.S. sports marketing arena by demonstrating its first two American sports themed Xogo electronic GameCards at Sport Business Journal’s Sports Sponsorship Symposium. The London-based …
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Agencies
Smuckers Hosts Latest Pillsbury Baking Contest
J.M. Smucker Co. carries on the Pillsbury brand’s baking-contest tradition with a kids’ baking contest this fall. Smucker acquired the Pillsbury baking mixes business in June 2004 when it bought International Multifoods Corp. for $840 million. (General …