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Chief Marketer Staff

  • NRF Projects Solid Holiday Retail Sales

    Holiday retail sales are projected to jump 4.5% this year to $219.9 billion, a bit more modest forecast compared to last year’s holiday sales growth of 5.1%. Retail sales saw strong growth in the first half of this year and more subdued growth in the …

  • News Briefs

    NMA ENTERTAINMENT & MARKETING: Los Angeles, has won work for X-Rated Fusion Liqueur, a hot pink premium French vodka with natural fruit juices and a touch of cognac. The spirit will be introduced in the U.S. this fall in select states, and rolled out …

  • DoubleClick Sells Interest in AdLink

    DoubleClick Inc. has sold its 15% interest in German online ad network AdLink Internet Media AG to its majority shareholder United Internet AGs for about $9.5 million.

  • Capital One Acquires Onyx Acceptance Corp.Capital One

    Financial Corp. will acquire auto-loan direct marketer Onyx Acceptance Corp. for $191 million.

  • U.S. Judge Issues Order vs. Telebrands

    A federal administrative law judge has ordered the marketers of the Ab Force belt to stop making claims on TV infomercials that the belt promotes weight, inches, or fat loss, well-defined abdominal muscles or can take the place of regular exercise.

  • Fannie May Taps Ambrosi for Online Effort

    Fannie May Confections Inc. has selected the Chicago offices of Ambrosi Advertising and Burson-Marsteller public relations to relaunch the chocolate brand at retail locations.

  • Drugstore.com Names Lepore CEO

    Dawn Lepore has been named the new CEO for online pharmacy drugstore.com Inc. She also replaces retiring Peter Neupert as chairman.

  • Lssi Names McMaster President/CEO

    Lssi Corp., a developer of directory databases, has named J.A. McMaster president/CEO. He succeeds retiring CEO Walt Rickard, who continues as chairman of the board.

  • Short Cuts

    The U.S. Postal Service is offering customers who use Click-N-Ship to buy postage the option to buy $200 worth of insurance online for domestic Express Mail and Priority Mail packages.

  • List and Database News

    A listing of mailing list availabilities.