NMA ENTERTAINMENT & MARKETING: Los Angeles, has won work for X-Rated Fusion Liqueur, a hot pink premium French vodka with natural fruit juices and a touch of cognac. The spirit will be introduced in the U.S. this fall in select states, and rolled out nationally in 2005.
MOMENTUM MARKETING: Alexandria, VA, has added four staffers, all in new posts at the event-marketing agency. Jeremy Litchfield is new-business development manager; he had been at Pierce Promotions, Portland, ME. Alicia Ephraim is project supervisor; she had been project manager at Z Communications. Deanna Berverding is graphic designer; she had been a graphic designer at Graphek, Inc. Jeanine Wavelet is executive assistant to the CEO; she had been the lead client services associate at DBM.
THE BEANSTALK GROUP: New York City, sold its promotional merchandise management division to CI Technology Group, Troy, MI. With the purchase, promotional merchandise distributor CI Technology has changed its name to Evigna. Beanstalk keeps its flagship licensing business.
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