Chief Marketer Staff

• Short Cuts

  Veteran direct marketer Jim Kobs will speak in at a luncheon of the Hudson Valley Direct Marketing Association Wed., Nov. 3 at the Fairview Country Club, Greenwich, CT.

• List and Database News

  A listing of mailing list availabilities.

• Agencies

  New Crest Tooth Whitener Focus of Tonight’s Apprentice

  Procter & Gamble is the latest mega brand to get hired on The Apprentice, introducing on tonight’s show its newest Crest tooth whitening flavor. The theme of the show revolves around the two teams given the task of promoting a new flavor, mint vanilla, …

• Maker of Twinkies Files Chapter 11

  Interstate Bakeries Corp., the makers of Hostess Twinkies and Drake’s cakes, filed yesterday for Chapter 11 bankruptcy protection citing declining sales, rising employee healthcare and higher costs for ingredients and energy among other factors. The …

• Agencies

  Gap Puts Contest Winners on TV

  Gap’s How Do You Wear It? contest invites entrants to submit photos of themselves in Gap attire. Consumers get to vote online for their favorites in six categories; those winners will appear on Sony Pictures Television’s syndicated TV show Life & Style, …

• Agencies

  Avon Takes its Show on the Road

  Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics. The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of …

• Dannon Offers Health Club Passes

  The Dannon Co. promotes its Light ‘n Fit brand with an offer for free health-club passes. Consumers buy two four-packs or 10 cups of Light ‘n Fit yogurt or smoothies to qualify for a free pass to a local health club. Shoppers enter their ZIP code at …

• Agencies

  AFL & Army’s Boot-Camp Begins

  The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High …

• Internet Deprivation Hurts: Yahoo

  Most consumers can’t live without the Internet for more than five days. That’s one conclusion of Yahoo, Inc.’s Internet Deprivation Study released this week. The study, conducted by Yahoo and OMD, asked 28 consumers in 13 households to stay offline for …

• UPS Delivers for NAWBO

  UPS has signed as a sponsor of the National Association of Women Business Owners (NAWBO), an organization advancing the interests of women entrepreneurs. The sponsorship affords UPS participation in NAWBO’s annual conference; branding opportunities with …