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Chief Marketer Staff

  • Consumers Wary of Offshore Call Centers

    Outsourcing telemarketing to offshore call centers could be detrimental to maintaining customer loyalty, according to a call center study conducted by Purdue University’s Center for Customer Driven Quality in conjunction with researchers at BenchmarkPortal Inc.

  • Dex Introduces Search Engine Marketing Services

    Dex Media Inc., a Denver-based Yellow Pages directory publisher has introduced search engine marketing and other online direct response advertising services for small- and medium-size businesses in the Seattle area, which it plans to expand to other markets.

  • Dialog Group Launches New List Division

    New York-based Dialog Group Inc. has launched Data Dialog Data Management (DDDM), a new division to offer expanded list services, which will include new list products and wholesale data sales.

  • Direct Sales of Computers and Electronics Rising

    The sale of computers and consumer electronics purchased through direct marketing channels from manufacturers and resellers is rising, according to survey findings.

  • MedCom Hires ICC to Manage Teleservices Campaign

    MedCom USA, Inc., Scottsdale, AZ, is launching a nationwide telemarketing campaign targeting more than 14,000 healthcare offices to generate qualified sales leads for its line of technology products.

  • Short Cuts

    QRS Music Technologies Inc. of Naples, FL, has introduced a commercial line of musical instruments under the Gulbransen brand, which will be sold by catalog and online.

  • List and Database News

    Quality Publishing Co. has appointed Direct Media Inc. to manage a list of quality and environmental management professionals derived through market research.

  • Loose Cannon: When I Grow Up, I Want to be a Delgadillo

    Seligman, AZ–If food orders at the Snow Cap take longer than expected, it

  • Agencies

    P&I Postscripts

    MARITZ RESEARCH: St. Louis, has launched a tool to help companies better identify, retain and acquire customers. Maritz Loyalty Maximizer applies a proprietary research model with marketing research and analytics to help better understand consumer …

  • Agencies

    Letter to the Editor

    I found your article “Attention Class: Time to Learn about Promotional Products”(P&I Sept. 15) very interesting. What a great idea! Do you know if it’s possible for one to obtain the course curriculum from PPAI? They could easily make this an online …