Chief Marketer Staff

• Allied Domecq Puts $5 Million into Marketing Clos du Bois

  Clos du Bois print ad Allied Domecq Wines USA has just popped the cork on a $5 million marketing campaign aimed at an upscale demographic to sip on its Clos du Bois wines. The “All The French You Need to Know” campaign is a yearlong effort that will …

• Ocean Spray Buys Assets of Northland Crans for $28 Million

  Ocean Spray has agreed to buy the processing assets of Northland Cranberries Inc. for $28 million. Ocean Spray will buy Northland’s receiving, freezing and concentrate-processing plant in Wisconsin Rapids and its raw cranberry inventory. Northland will …

• Birds Eye Buys C&W, Cements West Coast Lead

  Birds Eye Foods has bought California & Washington Co., expanding its West Coast presence. Birds Eye will keep the C&W brand name, which has the highest frozen-vegetable market share in California, the Pacific Northwest and Arizona. San Francisco-based …

• Agencies

  Samsung Opens Virtual Showroom

  Samsung Electronics America Inc. has opened a virtual showroom in New York City. The Samsung Experience, at The Shops at Columbus Circle in Manhattan’s Time Warner Center, features hundreds of Samsung products in demonstrations such as a virtual world …

• Donald Trump to Promote Namesake Fragrance

  Just when you thought he had it all, Donald Trump will have a new fragrance for men named after none other than himself. Donald Trump (l.) and William Lauder, president and CEO, The Esteé Lauder Cos In a deal with Esteé Lauder, The Donald will be the …

• K2LP Launches New Division, Wins Marvel Deal

  K2 Licensing & Promotions (K2LP) has launched a new business division to develop licensing and corporate partnerships. The new division signed its first multi-year agreement with Marvel Enterprises, the producer of super-hero properties such as books, …

• TiVo Hires Matt Wisk as CMO

  TiVo has named Matt Wisk as senior VP, chief marketing officer to direct its global marketing efforts. The appointment took effect Sept. 20. Wisk will be responsible for branding, product marketing, online marketing, customer relationship marketing, …

• Nortel Networks Promotes Richardson to CMO

  Telecommunications company Nortel Networks has promoted Clent Richardson to chief marketing officer effective Oct. 1. Richardson, 43, will head a newly formed global marketing organization responsible for brand development and management, sponsorships, …

• News Briefs

  COURVOISIER: will be back on the road next month for a fall tour to 10 markets. Spokesman Fonzworth Bentley will make appearances at local venues with the Courvoisier Bentley Ladies. The events include style makeovers for men and awards. Allied Domecq …

• California Enacts Data and Privacy Laws

  New disclosure laws related to direct marketing and privacy are pending in California, according to wire service reports. Two laws that become effective in 2005 apply to lists and directories and another bill still pending would affect telemarketing.