Chief Marketer Staff

• USPS Study Shows Mailed Catalogs Boost Online Spending

  The U.S. Postal Service is asking catalog mailers not to forsake paper mailings

• Acquisition Boosts Vermont Teddy Bear’s Fortunes, Expansion Planned

  The Vermont Teddy Bear Co. Inc. reported $1.7 million in net income during its fiscal 2004, up from $1.1 million during fiscal 2003. The Shelburne, VT-based gift marketer saw its revenue rise, from $40.3 million to $55.8 million, primarily due to its acquisition of the Calyx and Corolla floral business.

• His & Hers Bowling Alley Headlines Neiman Marcus Christmas Catalog

  A four-lane bowling and entertainment center, including large-screen video scoring monitors, self-diagnostic pin systems, movable seating banquettes, 36 regulation balls, his-and-hers bowling shoes and a fully equipped entertainment is only one of the gifts featured in the 2004 Neiman Marcus Christmas Book

• Service Consolidation Leads Database Marketers’ Outsourcing Concerns

  Database marketers spend an average of $3.5 million annually on outsourced marketing services, according to a new study from Forrester Research Inc. Just under one third spend more than $5 million a year, while slightly more than one-quarter spend less than $1 million.

• Wunderman Promotes Kessel, Schreuder and Zammarchi

  Barry Kessel, who ran ad agency Wunderman

• Colucci Joins Mailers Council Board

  Robert J. Colucci has been elected to the board of directors of the Mailers

• Rapp Collins Worldwide Names Schiller Managing Director of L.A. Office

  Anne Marie Schiller has been promoted to managing director of direct marketing and customer management agency Rapp Collins Worldwide

• List and Database News

  Sportif Sportswear The 14,153 consumers in this file have purchased casual outdoor clothing for men and women within the last 12 months. Items in its catalog are sun protective, water resistant and moisture wicking. Buyers are between the ages of 25 and …

• Agencies

  Live From the Motivation Show: Circuit City Latest Merchant to Offer Gift Certificate Center Cards

  Don’t know whether to get your assistant a PDA or DVD player for Christmas? Let him or her choose from more than 5,000 electronic products at any of 609 Circuit City Superstores, or from 400,000 items at http://www.circuitcity.com. Thanks to an …

• Agencies

  Live from the Motivation Show: Amex Incentive Services Launches New Cash Card

  Seeing a “huge opportunity” in the cash market, American Express Incentive Services introduced yesterday its newest stored-value product, the IncentiveFunds Select Card. Intended as both a consumer and trade premium, especially for spot rewards, IFC …