Chief Marketer Staff

• Marriott Joins Digital Impact

  Integrated marketing firm Digital Impact Inc. has named Christopher Marriott as vice president and general manager of the company’s eastern region.

• Cornerstone Appointed Manager for CLB Media Lists

  Toronto-based Cornerstone List Management has been appointed exclusive List Manager for the Industrial/Manufacturing, Security, and Professional Management lists from CLB Media Inc.

• List and Database News

  A listing of mailing list availabilities

• Live from the Mo Show: Utix Goes Public

  Eighteen-year old rewards provider Utix became a publicly held company earlier this month, and plans to make its initial stock offering by mid-October. According to Utix CEO Tony Roth, experience is its own reward. Formerly known as Corporate Sports …

• Agencies

  The Apprentice Sparks Record Interest in Crest Toothpaste

  An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble’s history. The …

• Agencies

  Burger King Touts Shark Tale

  Burger King dives in this week with a Kids Meal promo tied to DreamWorks’ Shark Tale. The five-week campaign will put Shark Tale toys in Kids Meals. Advertising to kids, restaurant P-O-P and direct mail to Birthday Club members support. The film …

• Royal Caribbean Taps TiVo Showcase for Interactive Promo

  Royal Caribbean is hoping to snare some new cruisers with interactive promotions airing on TiVo that tout its new show on The Travel Channel. The 30-second spots—Golf, Rock Wall and Pisa—allow viewers to click a button on their remote to move from the …

• Agencies

  Grocers Host Vegetarian Cooking Tour

  Vegetarian Times is launching a cooking tour to mark its 30th anniversary and tout its redesign. The seven-state tour will bring regional chefs to supermarkets to give cooking demonstrations. The first 100 shoppers at each stop get a goody bag with …

• Au Revoir, Expos: MLB Moving Team to Washington

  Major League Baseball will return to Washington, DC, after a 33-year absence when the Montreal Expos hit town after the end of this season. Expos president Tony Tavares said in published reports that he would set up a new office and begin selling …

• News Briefs

  KNOTT’S BERRY FARM: is using wheel covers on Taxi cabs in Los Angeles to spark interest in its 31-year-old Halloween Haunt at Knott’s Scary Farm in Buena Park, CA. The five-week campaign is handled by AdFleet Advertising, Inc., Los Angeles. THE …