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Chief Marketer Staff

  • Supreme Court Won’t Hear “Do-Not-Call” Challenge

    The U.S. Supreme Court on Monday declined to hear a case challenging the right of the Federal Trade Commission to administer a national “Do-Not-Call” registry of households opting not to be called by commercial telemarketers.

  • PETCO to Test Automated E-mail Targeting

    E-mail service provider Responsys Inc, Redwood City, CA, and the Web site marketing services firm Coremetrics Inc. of San Mateo, CA, have formed a strategic partnership to provide automated e-mail targeting and delivery services.

  • Barbara Bush Says Hang Up on Telemarketers

    The President’s mother Barbara Bush and former Texas Gov. Ann Richards are the spokeswomen for public service television announcements that have begun airing statewide in Texas.

  • U.S. Firms Fuel Telemarketing Boom in India

    Call center revenues have increased an estimated 107% during the past year in India as a result of the large-scale migration of U.S. teleservices companies and outsourcing, according a new market research report.

  • ISA Forms New Media Division

    New York-based ISA Advertising has launched ISA MediaMart, a new division for selling multi-channel direct response advertising services online and by telephone.

  • AccuData Redesigns Web Sites

    AccuData America has redesigned its Web portal site AccuData.com with new navigation tools to reduce the number of keystrokes that are necessary to obtain list information online.

  • Short Cuts

    Neil R. Austrian has been named as the interim chairman and chief executive at Office Depot Inc., following the resignation of Bruce Nelson as chairman and chief executive officer.

  • Letters to the Editor

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  • List and Database News

    Mokrynski & Associates Inc. has been selected to manage the Tender Heart Treasures and A Special Place general merchandise catalog lists.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Eddie Bauer Launches Campaign for Environment To affirm its commitment to the great outdoors, Eddie Bauer enlisted a raft of celebrity spokespeople and launched its “Explore Your Environment” ad campaign. The campaign includes mass media as well as …