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Chief Marketer Staff

  • Agencies

    Archway Taps McGonagle, Borman

    Fulfillment house Archway Marketing Services has added two veterans to its management team.   Borman    McGonagle     Archway hired Bob McGonagle as VP-North America operations and Bob Borman as VP-games, contests & sweepstakes, both new posts at …

  • Agencies

    Hallmark Channel Sponsors “Mysteries” Sweep

    The Hallmark Channel is giving mystery buffs and amateur detectives a chance to guess ‘who-dunit’ and win $10,000 via a new watch-and-win sweepstakes. The Hallmark Channel Mystery Movie Sweepstakes, which kicks off Jan. 7, lets viewers piece together …

  • News Briefs

    MCDONALD’S CORP.: senior executive VP and chief restaurant operations officer, Claire Babrowski, has resigned from the company after 31 years. In her role, Babrowski had oversight responsibilities for Australia, New Zealand and Canada, and helped …

  • Shoppers Spending More Online This Holiday Season: Study

    Online shoppers are boosting the amount they are spending via the Web this year.

  • IAC/InterActive Splits Into Two Companies

    The board of IAC/InterActiveCorp has approved a plan to separate IAC into two publicly traded companies.

  • Outlook Group Sees Earning Rise in Second Quarter

    Direct marketing components tracking firm Outlook Group Corp. reported net earnings of $1.3 million for its fiscal second quarter 2005, compared with earnings of $550,000 for the second quarter of fiscal 2004.

  • Kintera, AB&C Group Jointly Offer Services to Non-Profits

    Kintera Inc. has inked an agreement with direct marketing fulfillment services firm AB&C Group. Under the terms of the alliance, Kintera will offer its relationship management, Web site management and eMarketing software to nonprofit firms.

  • Babcock & Jenkins Adds Symantec as Client, Announces Promotion and Hire

    Babcock & Jenkins, a direct marketing agency based in Portland, OR, has added Symantec to its client roster.

  • List and Database News

    Mailing lists for rent

  • Agencies

    Dogs and Cats, But No Catalogs

    When it comes to the best way to promote a small business, rule number one seems to boil down to this: There are no rules. Take Planet Dog, a manufacturer and seller of pet toys and supplies based in Portland, ME. The company bills itself as a