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Chief Marketer Staff

  • Consumers Not Yet Convinced: Survey

    Chalk it up to high fuel prices, slow job recovery and the war in Iraq, but American consumers are still cautious about prospects for 2005, according to a survey conducted earlier this month by NOP World/Roper Reports. While the U.S. market was buoyed …

  • U.S. Brands Hurt by Foreign Policy

    (Direct Newsline) — A new poll indicates 20% of European and Canadian consumers consciously avoid purchasing American brands because they disapprove of U.S. foreign policies, according to GMI Inc., a Seattle-based market research firm. U.S. brands face …

  • Blockbuster Presses Hollywood Entertainment to Sell

    Blockbuster Inc. will make a run at Hollywood Entertainment Corp. in mid-January unless Hollywood agrees to be acquired before then. Blockbuster intends to issue a cash tender offer for all outstanding shares of Hollywood stock, a transaction of …

  • Crest Touts Half-Century With New Crest Kid Contest

    Parents get your cameras ready. In celebration of its 50th birthday, Crest is searching for a new “Crest Kid” through a new contest, offering the winner a chance to receive a $25,000 scholarship and appear in an upcoming print ad. The contest, which …

  • Listline e-Newsletter

    An attendees list consisting of 346,336 postal records has become
    available from Jobson Publishing. These individuals participated in
    various healthcare industry educational events.

  • News Briefs

    TOYS R US: Wayne, NJ, will open it s first Babies R Us store in Manhattan by holiday 2005. Babies R Us replaces the Toys R Us store in Union Square. Toys R Us keeps its flagship Times Square store. …

  • Thalheimer Says Sharper Image Holiday Sales Disappointing

    Lower than expected response to holiday catalog mailings and direct response advertising; slower Internet sales and lighter retail store traffic have led Sharper Image Corp. to lower projected sales figures for its fourth quarter, which ends Jan. 31.

  • Amazon Has Strongest Holiday Season Ever

    Amazon.com’s Christmas was very merry indeed: In the run-up to Dec. 25, the Seattle-based online retailer logged its highest-volume single day ever (2.8 million items, or 32 per second, shipped).

  • U.S. Brands Hurt by Foreign Policy

    A new poll indicates 20% of European and Canadian consumers consciously avoid purchasing American brands because they disapprove of U.S. foreign policies, according to GMI Inc., a Seattle-based market research firm.

  • Interland Cuts Losses in Quarter

    Interland Inc. reported a net loss of $3.2 million for the first quarter, an improvement over a net loss of $8.5 million last year.