Author
Chief Marketer Staff
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Agencies
Getting Ready
This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.
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Agencies
Financial Services: Making Change
CRM and an enterprisewide database enable MainSource
to shift its focus to serving multiple customer needs -
Agencies
Call Center Technology: Image on the Line
Reinforcing brand essence can be part of any contact center strategy
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Xtra
Excerpts from our e-newsletter 12/15 PepsiCo will buy out General Mills’ share of their Snack Ventures Europe joint venture for $750 million. General
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Agencies
Direct Mail: Saluting a Hero
Great account management is the key to great direct mail creative