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Chief Marketer Staff

  • Agencies

    What’s Working

    Like their consumer counterparts, business-to-business marketers are finding they need a variety of tricks in their arsenal to run a successful campaign.

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    Poor Offshoring Choices Can Be Costly

    The financial benefits of establishing a call center overseas are considerable: Published sources claim setting one up in India can save a marketer $50,000,

  • Partnering for Points

    Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

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    DIRECT listline

    NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file

  • Agencies

    Vocus Switches to DM, Triples Leads

    A Maryland-based provider of public relations management software generated three times more leads than before by switching to a nearly all-direct marketing

  • PROMO Xtra

    Excerpts from our e-newsletter 2/10 Donny Deutsch and his ad agency play a big role in tonight’s The Apprentice, as the teams are challenged to create

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    High Flyer

    In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

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    Making Contact

    This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and

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    News briefs/directmag.com

    2/15 Printing firm TRANSCONTINENTAL INC., of Montreal, acquired JDM Inc. for $85 million in cash and $2 million in working capital. JDM, which consists

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    Getting to Know Them

    When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which