Chief Marketer Staff, Author at Chief Marketer

Winning Combination

The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

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News briefs/directmag.com

2/15 Printing firm TRANSCONTINENTAL INC., of Montreal, acquired JDM Inc. for $85 million in cash and $2 million in working capital. JDM, which consists

Red Fish, Blue Fish

But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

Partnering for Points

Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

Part of the Whole

Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

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Rewriting Placement History

Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses

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DIRECT listline

NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file

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FreeExcept for Additional Charges

We’ve recently endured the reappearance of the 17-year locusts. They emerge from wherever, flying all over the place, devouring plants, then dying ignominiously.

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Multichannel Treatment

Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is

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Praising Franklin

We’ve all had a few laughs about Ben Franklin making the DMA Hall of Fame after more than 200 years. Dave Florence, the other 2004 inductee, has been