Like their consumer counterparts, business-to-business marketers are finding they need a variety of tricks in their arsenal to run a successful campaign. They’re developing new methods, introducing new tools and adding value all over the sales and marketing map.
We talked to several folks in the B-to-B sector to find out what techniques are helping them hit their targets.
Multiword Search Engine Bidding
One of the latest refinements in search is multiterm bidding. Instead of simply bidding on the most generic keyword, which can cost $20 or even $50 per click, marketers are going for more specificity.
MarketMakers, a Wayne, PA B-to-B teleservices firm, conducted a pay-per-click campaign on Overture recently using a variety of search terms. MarketMakers’ objective was to find new clients
Network
