Chief Marketer Staff
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Agencies
Neopets, Limited Too Partner For In-Store Incentive
Online youth entertainment company Neopets has teamed up with specialty tween retailer Limited Too offering consumers Neopets themed CD/DVD case as a premium incentive with in-store purchase. Neopets CD cases available at Limited Too stores The …
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The Hartford Joins Kraft Foods’ NCAA Promotion
The Hartford Financial Services Group, Inc. is joining Kraft Foods in its annual promotion that revolves around the NCAA men’s basketball tournament. The two partners will combine forces to build awareness of The Hartford’s Smart529 college savings plan …
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Hersheys Creates Candy and Snacks Businesses; CMO Takes New Post
Hershey Foods Corp., which is mulling a corporate name change, has formed two new business groups to bolster its position in the confectionery and snacks markets. Thomas Hernquist The creation of the two new groups—a confectionery business group and a …
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Agencies
P&I Postscripts
THE CREATIVE GROUP: has found that 35% of employees surveyed believe their companies are very effective at acknowledging staff contributions, while 41% said their companies were somewhat effective. The survey, conducted through an independent research …
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News Briefs
CNN: and CNN Headline News will begin distilled spirits commercials after revising for the first time its policy on liquor advertising since it launched in 1980. The New York Times reported yesterday that a spot for Grey Goose vodka was to be the first …
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Agencies
Coming Clean in the Gritty City
“Law” and “laundry” may be only a few entries apart in the dictionary, but in real life the twain rarely ever meet. That’s one of the unique things about LaundrySpa, an online provider of high-class wash-and-fold services in New York City: Company founders Notoya Green and Fred Mwangaguhunga were both successful lawyers who heard the call of the rinse cycle.
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Agencies
Living in the Postwar World
A post-spam world suggests the demise of spam, right? Wrong. I doubt we’ll ever see that, despite what some industry luminaries have said. After all,
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AZ Telemarketer Claims Confusion Over FCC Notice of Apparent Liability
The Federal Communications Commission proposed that Dynasty Mortgage LLC, of Phoenix, forfeit $770,000 for alleged violations of the federal do-not-call list.
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OfficeMax Finishes Audit, Will Restate Income
OfficeMax has completed an internal investigation into its accounting practices, and will, as it previously stated, restate its quarterly income for each of the first three quarters of 2004.