CNN: and CNN Headline News will begin distilled spirits commercials after revising for the first time its policy on liquor advertising since it launched in 1980. The New York Times reported yesterday that a spot for Grey Goose vodka was to be the first to appear, but that it did not run Monday night as expected during News Night With Aaron Brown.
AIRTRAN AIRWAYS: said it is the first airline to carry Coca-Cola with Lime, a new product, on all flights beginning yesterday.
JIM BEAM: will partner with the Indy Racing League and the Indianapolis Motor Speedway to bring fans The Road to Indy, an 89-day tour featuring the Jim Beam drink smart IndyCar that has been stretched to fit a passenger. The company said the program is part of its ongoing efforts to promote responsible choices about alcohol and underscore the importance of designating a driver, all while building excitement for the 89th running of the Indianapolis 500.
CIRCUIT CITY STORES: has promoted George D. Clark to president of its retail stores, with responsibility for all domestic superstore operations and product services. Clark joined the company in 1983 and has been general merchandise manager for technology since last year.
MAJESTIC ATHLETIC: has signed a three-year sponsorship agreement with the MLB Pittsburgh Pirates that includes signage at PNC Park, promotional rights, media and hospitality opportunities. The agreement ensures Majestic a presence at the 2006 MLB All-Star Game, which will be held in Pittsburgh.
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