Chief Marketer Staff
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List and Database News
National Gay & Lesbian Task Force This file contains 13,077 direct-mail-sold members of this advocacy and civil rights group. Selections: Gender, state/SCF/ZIP Price: $95/M Contact: American List Counsel, 609-580-2758 Public Citizen Health Letter …
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Listline e-Newsletter
National Underwriter Co. has chosen Statlistics to manage its portfolio
of eight lists of subscribers and buyers in the insurance and financial
services markets. The appointment includes Property & Casualty and Life
and Health magazines, naming 56,278 and 45,216 subscribers,
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Agencies
Missouri AG Sues Over Nationwide Rebate Scheme
The Missouri Attorney General has frozen $10 million in two bank accounts of companies allegedly using a nationwide rebate scheme to deceive consumers. The state filed suit in Jackson County Circuit Court on Feb. 16 against a Kansas City-area business, …
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Agencies
Simon Property Settles with NY; to Pay $125,000 in Penalties
Simon Property Group, Inc. has agreed to comply with New York’s gift card law and to pay $125,000 in penalties to settle a lawsuit brought by the state last month over Simon’s fees on its gift card. The state had charged that fees attached to the Simon …
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Agencies
Starwood Hotels, Seeking Differentiation, Customizes Wedding Sites
Starwood Hotels & Resorts Worldwide, Inc. is helping brides- and grooms-to-be breathe a little easier, offering couples a new online site to book hotels rooms for out-of-town guests and a free customized wedding Web site. Starwood Hotels simplifies …
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Agencies
Papa Johns Captures Pizza Lovers with Perks
A late night movie, a glass of ice-cold Coke and a slice of specialty pizza. Sound good? Papa John’s International, Inc. hopes so. The pizza maker is out with about five months of promotions to get consumers into its restaurants to try out the new …
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Spring Break For Marketers
Marketers are flocking to Panama City, FL, to promote their wares as part of “SB05” or Spring Break ’05, a full-scale, marketing program targeting college students. Spread across a 65,000 square foot piece of beachfront property, SB05 is a venue for …
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Agencies
Dukes of Hazzard Fans Vie for Dream Job
CMT is searching for the be-all expert on The Dukes of Hazzard series offering a $100,000, one-year job Getting paid to watch TV may seem like a dream, but Country Music Television (CMT) is turning that fantasy into a reality as part of a nationwide …
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Clear Channel Radio Launches Disney’s Silver Anniversary Promo
Clear Channel Radio has launched a new campaign to promote the worldwide celebration marking the 50th anniversary of Disney theme parks. Clear Channel Radio is offering trips to Disney as part of a marketing campaign to celebrate the theme park’s 50th …