Chief Marketer Staff

• Diversity in Action: Association Newsletter Offers Customized Content

  Technology Association customized e-newsletter content

• How to Write an E-zine Your Subscribers Will Love (or at Least Open and Read)

  Copywriter Bob Bly tells how to write for e-mail newsletters

• How to Start and Run an E-Mail Newsletter

  IMN’s David Fish on how to produce an e-mail newsletter

• Agencies

  E*Trade Taps Atmosphere BBDO

  E*Trade Financial Corp. has named Atmosphere BBDO its online creative agency-of-record.

• Listline e-Newsletter

  Pfingsten Publishing LLC has picked Statlistics to represent its art and
  framing publications group lists. This appointment — effective March 9
  — is for Art Business News with 25,513 subscribers, Decor
  Magazine, 21,037 subscribers; Framing Monthly, 11,806 subscribers; and
  two attendees files, Art Expo New York with 18,742 records and
  Decor Art Atlanta, 7,763 records.

• Agencies

  Mattel Hits Primetime With American Idol Barbie

  Hit show American Idol is extending its brand to a younger audience with a new Barbie doll line that uses role play as a key component to the fun. American Idol extends brand with new Barbie line The new Barbie, targeting kids six to nine, comes …

• Doritos Targets Texters in Integrated Campaign

  Frito-Lay is out with a campaign targeting the young texting demographic. One of the teaser billboards for Doritos Black Pepper Jack campaign The inNw? Campaign—if not now when?—supports Doritos Black Pepper Jack, introduced in September 2004 for a …

• Showtime Launches Mobile Store for Programming Fans

  As a signal that entertainment companies continue their march to tap the wireless platform to connect with viewers, Showtime is extending its cable programming to a Web storefront that caters to viewers of specific shows. Fat Actress, starring Kirstie …

• Yahoo Gives Away Scoops of Baskin-Robbins Ice Cream

  Yahoo celebrated its 10th birthday yesterday with an interactive promotion, giving away a free scoop of Baskin-Robbins ice cream to visitors to its Web site. Yahoo celebrated its birthday with Baskin-Robbins The promotion was open to all visitors, …

• Agencies

  Subaru Dangles SUV Through Sweeps

  Subaru of America has launched an online sweepstakes, offering a chance to be the first consumer to own an SUV. Consumers go to B9Tribeca.com/BeFirst to enter the Be First sweepstakes and are asked for their contact info, date of birth and information …