Chief Marketer Staff

• February Sales Down for Sharper, Up for Talbots and Others

  While Sharper Image sales decreased 13% for February , other firms such as Talbots and J.C. Penney posted gains for the shortest month

• Doritos Targets Texters in Integrated Campaign

  Frito-Lay is out with a campaign targeting the young texting demographic

• Court Rules Spiegel Creditors Can Sue KPMG

  Bloomberg News has reported a federal judge ruled that creditors of Spiegel Inc. can sue KPMG LLP for allegedly giving bad advice that cost the company at least $100 million before it filed for bankruptcy

• ChoicePoint Had Previously Sold Data to Fraud Perpetrators: Reports

  The Los Angeles Times claimed that ChoicePoint, which is under fire for having sold 145,000 consumer records to Nigerian scam artists during late 2004, had made a similar sale in 2002

• Draft London Creates Saab Campaign

  Draft London has created a new direct mail and online campaign to support the Saab 9-3 Sport Saloon range.

• Pet Ecology Launches Direct Efforts

  Earth-friendly pet products firm Pet Ecology will debut a television campaign in seven markets this spring, with a national rollout eyed for June

• Opportunity to Produce SkyMed Infomercial

  SkyMed International has tapped Los Angeles-based Opportunity Productions to produce and direct a long-form infomercial for SkyMed’s emergency medical evacuation services for travelers.

• List and Database News

  Florida Non-Resident Anglers Visitors to Florida from other states who obtained fishing licenses in the Sunshine State have been compiled from public records. There are 125,343 records available. Many of these individuals maintain second homes in …

• Another E-mail Newsletter? Why Now?

  Welcome to E-zine IQ, the e-mail newsletter on e-mail newsletters

• Double Dose: SkinMedica Targets Doctors and Patients

  SkinMedica sends separate e-mail newsletters to doctors and consumers