Earth-friendly pet products firm Pet Ecology will debut a television campaign in seven markets this spring, with a national rollout eyed for June.
The ads will direct consumers to the Company’s Web sites, www.petecology.com and www.scooplite.com, as well as a telephone fulfillment center for direct orders. An affiliate program with various Web sites will accompany the effort.
The Dallas-based company projects direct sales could reach $40,000 to $60,000 per month by the end of 2005.
A direct mail campaign aimed at the veterinarian marketplace for Pet Ecology’s premium Scientific Cat Litter product is set to begin in April.
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