Chief Marketer Staff

• Build-A-Bear Pop-Ups Expand at Ballparks

  Building on the success of a pop-up store it opened last year at a ball park, retailer Build-A-Bear Workshop will open additional pop-ups this season in Cincinnati and Cleveland ballparks. Fans can build Slider at Build-A-Bear’s Jacobs Field location …

• MBNA to Close Call Center In Maine

  MBNA, the credit card giant, will close its Rockland, ME call center by April, sending its 300 employees into early retirement, unemployment or jobs at the firm’s other offices in the state.

• Sears Said to Seek Buyer for Lands’ End

  Sears, Roebuck & Co. is seeking a buyer for its Lands’ End catalog company at an asking price below the $1.9 billion it paid in 2002, according to wire service reports.

• Short Cuts

  Aptimus Inc., an online advertising network has received notice from NASDAQ that it can resume trading.

• List and Database News

  Mailing list availabilities

• Agencies

  Pore Data Hygiene

  As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products

• Agencies

  letters to the editor

  WEIGHING IN ON OUTSOURCING How I wish Ray Schultz was correct in his sunny evaluation of overseas telemarketers (Direct Hit, February). I have welcomed

• Agencies

  Reunion.com Brings Users, Landing Pages Together

  Analysts say everyone’s contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation

• Agencies

  Strasser Defends Escrow Rate Case Filing

  Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a $3.1

• Agencies

  Shiny Trinkets

  Talk about putting the fear of God into someone. And by the U.S. Postal Service, no less. I recently received a mailing from the nonprofit Food for the