Chief Marketer Staff
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2010 PRO Awards Finalists
Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Give A Day, Get A Disney Day Agency: Disney Destinations, LLC Client: In-House LG US National Texting Championship Agency: Fathom Communications Client: LG …
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Agencies
Editor’s Note: Hey, Direct Marketers…Listen to Your Customers!
DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I’ve had the lazy habit of sorting my mail into magazines,
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Agencies
Papa Gino’s Sweeps Boosts Data Collection
A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.
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Agencies
4 Oft-Overlooked E-mail Metrics to Track
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally
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Agencies
Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing
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Agencies
Be Honest in DRTV and Embrace the Web
Remember the scream and sell infomercials of yesteryear, with over-the-top claims that exaggerated a product’s benefits? For smart marketers, those are
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Agencies
Fixing Loyalty: How Brands Are Shaking Up Rewards Programs
In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of
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Agencies
Events: Dirty Streets Make Great Canvases
City streets have a well deserved reputation for being filthy. And whether that’s a good or bad thing depends on your perspective. GreenGraffiti, a company
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Agencies
Beyond the Carrot: Using incentives to inspire your sales team to engage
Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal
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Agencies
CM Listline: Best Ways to Market to the Government
ONCE UPON A TIME, Sept. 30 the end of the federal government’s fiscal year meant renewed optimism among government sales reps. Leaves seemingly fell off