Chief Marketer Staff

• Know Your IBM

  2010 Pro Awards Finalist; Best Loyalty Program

• Elf Yourself Invasion

  2010 Pro Awards Finalist; Best Multidiscipline Campaign & Best Campaign that Uses a Holiday Theme in its Promotion

• Agencies

  USPS Fights Back vs. Motion to Dismiss Rate Hike

  The U.S. Postal Service has asked the Postal Regulatory Commission to deny a motion to dismiss the USPS

• MDC Acquires Relevent

  MDC Partners has acquired Relevent, a digital marketing and brand development agency.

• MyShape Names De Luca CEO

  MyShape (www.myshape.com), an online women

• Make Sure Your Promotions Are Coordinated

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• Sprite Step Off: Multicultural Campaign

  2010 Pro Awards Finalist; Best Multicultural Campaign

• P&G Sponsors the 2010 Olympic Winter Games

  2010 Pro Awards Finalist; Best Sponsorship or Tie-In Campaign

• Water Pik Uses Humorous Videos to Take on String Floss

  Water Pik, Inc. is picking up on that daily oral health routine by taking on dental floss with a marketing campaign called “Say No To String” to introduce consumers to its new Waterpik Water Flosser

• 2010 PRO Awards Finalists

  Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Give A Day, Get A Disney Day Agency: Disney Destinations, LLC Client: In-House LG US National Texting Championship Agency: Fathom Communications Client: LG …