As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.
What's the difference between a rebrand and a brand adaptation? It's important to know the difference.
When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.
Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.
Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.
New audiences and instant trust are among the benefits of influencer marketing.
The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
