Chief Marketer Staff

• Agencies

  SITE Offers Scholarship Program with Motivation Show

  The Society of Incentive and Travel Executives is once again partnering with the Motivation Show to offer scholarship programs to corporate and incentive travel buyers, travel destination decision makers and influencers. The program, called the …

• Agencies

  Poland Spring Pitches the Ultimate Baseball Rivalry

  Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. “The launch of the Ultimate Fan contest allows us to demonstrate Poland …

• Agencies

  Colloquy Group Signs International Partners

  Loyalty marketing consultancy Frequency Marketing, Inc. has formed The Colloquy Network with five agency members, to extend its Colloquy Group research and consulting arm. Cincinnati-based Colloquy certifies member consultants in its own methodology. …

• News Briefs

  OMNICOM GROUP’S: New Solutions, London, named Victoria Leavitt CEO of the brand development agency. Leavitt had been director of commercial development for Omnicom’s Rameses Europe Ltd. and earlier was an account management and business development …

• Agencies

  P&I Postscripts

  ADVERTISING SPECIALTY INSTITUTE: said that Kaeser & Blair Inc., Summit Marketing and HALO/Lee Wayne are making significant investments in ASI products and services to support the sale of promotional products. AIR FRANCE: has announced offers to its …

• Concerto and Aspect Merge in $1 Billion Deal

  Call center firms Concerto Software Inc. and Aspect Communications Corp. are merging in a transaction valued at $1 billion

• CheetahMail Acquires Harvest Solutions

  CheetahMail has acquired Harvest Solutions, a provider of Web site analytics

• Poland Spring Launches Red Sox/Yankees Promotion

  Poland Spring is launching an online marketing effort capitalizing on the intense competition between the Boston Red Sox and the New York Yankees

• BMG Direct Completes Columbia House Acquisition

  BMG Direct has completed its previously announced acquisition of The Columbia House Co.

• Short Cuts

  OfficeMax has selected e-Dialog as its e-mail marketing partner