Chief Marketer Staff
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GM Revs Up Employee Discount Plan
Having just scored its best U.S. sales month in 19 years, General Motors announced yesterday that it was extending through Aug. 1 the “Employee Discount” program it began last month. The offer had been originally scheduled to end July 5. The embattled …
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Agencies
Promotional Products Draw Referrals and Loyalty: Study
Promotional product incentives deliver valuable referrals and build positive images with customers, according to two new studies. “The results of the new studies reinforce what has been shown in previous research,” the Promotional Products Association …
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Agencies
Miffy Debuts in Chick-Fil-A Kids Meals
Miffy, that loveable bunny, is hopping her way into Chick-Fil-A kids’ meals as the newest summer premium for the QSR. More than 400,000 Miffy and Friends books are being distributed in kids’ meals at participating Chick-Fil-A restaurants through …
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Agencies
Warner Bros. Touts Sweet Line-Up of Chocolate Factory Promos
To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package …
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Agencies
American Express Launches Travel Agent Rewards Program
American Express has launched a new program to help travel agents better grow their business and improve customer service while offering the chance to earn rewards at the same time. To ensure travel agents have the most up-to-date information on …
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Agencies
Visa Enhances Rewards Processing Systems
Visa USA has upgraded its processing systems to allow for the management of cardholder rewards and enhancements at the individual account level. The upgrade represents a fundamental shift in how Visa manages benefits and opens up the possibility for …
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Mars Adds Nutrition Division
Food giant Mars, Inc. last week formed a new business unit to develop and market nutritional foods to complement its chocolate and snacks portfolio. The division, Mars Nutrition for Health & Well-Being, has launched its first product online: CocoaVia, a …
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Agencies
Loews Launches Free Phone Giveaway, Sweeps
Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part …
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Agencies
InfoSpace Rolls Out Incentive Programs
Mobile entertainment marketer InfoSpace, Inc. has introduced two incentive programs that reward subscribers for playing its mobile games. The first program, Frequent Player Points, allows long-term subscribers to earn points by playing bonus-based …
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Degrassi Joins Back-to-School Mall Tour
MTV Networks’ teen channel The N sends the stars of its new show Degrassi: The Next Generation on a 12-mall tour this summer. The back-to-school tour, called The Scene, is organized by mall manager General Growth Properties and sponsored by Pepsi-Cola …