Chief Marketer Staff
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Agencies
Ford Surprising Consumers With “Flash Concerts”
Tapping into the phenomenon of flash mobs, or instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place, Ford Motor Co. is sponsoring a series of free “flash concerts” to raise …
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Michigan AG Warns of Wal-Mart Voucher Scam
The Michigan Attorney General is warning consumers about a telemarketing scheme that targets residents of his state with Wal-Mart shopping vouchers. AG Mike Cox said that the offer of the vouchers is a fraudulent way to obtain consumers’ personal …
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U.S. Concepts Debuts Urban Concepts
U.S. Concepts has launched a division specializing in marketing events to Hispanic, African Americans and urban audiences. The division, Urban Concepts, will leverage the agency’s assets and resources to offer field, mobile and street team marketing as …
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Mail Stream: A Report on Incoming Direct Mail
Ashro Lifestyle Introduces Credit Card African-American women’s apparel catalog Ashro Lifestyle recently introduced customers to a new affinity credit card program in its “Summer 2005 Beauty of Color” edition. An insert and credit application invite …
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Marketing Is Feminine, Sales Is Masculine
Of course you all know about the theories behind John Gray’s best-selling book “Men Are from Mars, Women Are from Venus.” Men and women have decidedly different ways of viewing the world–which are important to keep in mind when targeting members of one gender over another
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Listline e-Newsletter 07/18/05
Consumers who responded to a cosmetic dentistry offer are named on the
Brite Smile Teeth Whitening list. The count is 274,859. -
Agencies
Loose Cannon: Constipated Mommies and Plush Upholstery
Marketing copywriters, mind your modifiers! Take a lesson from the Ottowa furniture store that sent out a Mother’s Day flier advertising “Soft Stools for Mom.” The company was not launching a pharmaceutical division.
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Columbia House Settles With FTC Over Phone Violations
The Columbia House Co. will pay $300,000 to settle Federal Trade Commission charges that it violated the federal Do-Not-Call rule by telemarketing existing or past subscribers after they had placed their phone numbers on the national do not call registry and requested the company not call them.
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TNT Acquires Print And Mailing House Euro Mail
TNT N.V., shipping company, has acquired the Dutch print and mailing house Euro Mail