Chief Marketer Staff

• TiVo Debuts New Interactive Technology

  TiVo has introduced a new interactive technology that allows advertisers to place custom branded tags in its commercials, replacing the generic ad tags previously used by advertising clients. New TiVo technology allows a brand message to be seen, even …

• HP Streamlining Includes Marketing Department Shift

  Hewlett-Packard will embed its marketing and sales efforts directly into its business units as part of a restructuring plan that also calls for eliminating 14,500 positions, or 10% of the company’s work force. The downsizing, which will be completed …

• Agencies

  Abanco Launches Gift and Loyalty Program for Merchants

  Payment processing provider Abanco International has launched the Abanco Gift and Loyalty Program, which offers merchants complete merchandising, card design and production services. Merchants can order gift cards in increments of $50, $100, $250 and …

• Agencies

  ASI Names ASItransact Advisory Board

  The Advertising Specialty Institute has named the 14 volunteer members of its 2005 ASItransact advisory board, which will provide direction for the online order management system. The group comprises leaders from all sizes of distributor and supplier …

• Agencies

  Radisson Hotels Launches ‘Sleepstakes’

  Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover. The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, …

• NASCAR Promotes VanDerSnick to VP-Marketing

  NASCAR has promoted Roger VanDerSnick to the newly created position of VP-marketing, and hired Steve Phelps to fill a vacant position, VP-corporate marketing. Both moves were effective Monday. VanDerSnick had been director of brand and consumer …

• Agencies

  P&I Postscripts

  VERIZON: is giving a $20 credit to new and existing customers who sign up for paperless billing and pay their monthly bills online at Verizonwireless.com, or their bank’s Web site, through Sept. 10. BATH & BODY WORKS: has added a DVD to its body care …

• Agencies

  E-Zine Mailers Urged to Comply with Sender ID

  The clock is ticking. E-Zine mailers have until November to comply with Sender ID, the e-mail authentication platform now being rolled into Microsoft’s Hotmail system.

• Agencies

  Case History: Expedition News Draws Small But Influential Audience

  Most of us don’t plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there’s Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.

• Agencies

  Case History: Firm Props Up Its Business with E-Mail Newsletter

  Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
  But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas.