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Chief Marketer Staff

  • Valassis Reports Earnings Drop

    Valassis reported net earnings of $25.5 million for the second quarter, off 4.9% from $26.8 million last year.

  • Return Path Names Donner Vice President

    Return Path Inc. has named Martin Donner, vice president and general manager of list and data solutions.

  • TNT, Office Depot Tie NASCAR Theme in 43 Million Valpak Mailer

    NASCAR is the theme for a TNT and Office Depot direct marketing promotion using a Valpak mailer to reach 43 million households. The mailings will drop from July 27 to Aug. 26.

  • Short Cuts

    Lilliane LeBel, vice president of decision direct research, a division of Millard Group Inc. has been named to The VT/NH Direct Marketing Group board of directors, effective immediately.

  • Listline e-Newsletter 07/22/05

    Intermark Media Inc. has appointed Acton Direct as manager of the Debt
    Consolidation Applicants from Freedebtconsolidation.com file. This is a
    list of 587,140 credit counseling agency applicants who completed an
    online form.

  • List and Database News

    Mailing list availabilities

  • Agencies

    Sara Lee Likes Sandwich Month

    Sara Lee Foods next week begins a recipe contest for sandwich chefs. Radio ads, DJ endorsements support The Sensational Deli Sandwich Contest will award a $5,000 grand prize and feature the winning recipe in a national ad for Sara Lee Premium Quality …

  • Listline e-Newsletter 07/21/05

    Taylor Corp. has chosen Walter Karl Inc. to represent three lists of
    business executive promotional and gift product buyers. The appointment
    includes its Baldwin Cooke Co. list, 43,056 buyers; Union Pen Co.,
    30,071 U.S. and 9,187 Canadian buyers; and the Gopromos by Curtis Rand
    Industries list, 16,258 buyers.

  • Agencies

    MTV2 Launches ‘Mother Truckin’ Contest

    MTV2 is out with its largest promotion ever, touting the mother of all sweepstakes. One lucky viewer can take home a truckload of prizes worth thousands of dollars, including a 2006 Scion and $25,000, as well as other swag good enough for music stars. …

  • Agencies

    TNT and Office Depot Tie NASCAR Theme in 43 Million Valpak Mailer

    NASCAR is the theme for a TNT and Office Depot direct marketing promotion using a Valpak mailer to reach 43 million households. The mailings will drop from July 27 to Aug. 26. Office Depot, TNT and NASCAR are using Valpak for a multi-tiered promotion …