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Chief Marketer Staff

  • Nutraceutical Firm Starts DM Campaign

    HEE Corp. a nutraceutical firm based in Hutchinson, KS, is preparing to roll out its first direct mail, e-mail and direct response TV campaign. The campaign is designed to promote newly launched products to reach new customers, increase customer loyalty and generate direct response sales.

  • People in the News

    David Fortino has been promoted to vice president of NetLine Corp., a lead generation and marketing services firm based in Los Gatos, CA. Fortino has been with the firm for three years.

  • Short Cuts

    Walter Karl Inc. has been named as the advertising rep for the Ashro Lifestyle Apparel Catalog targeting African American women. Only noncompetitive full-page space advertising will be accepted in monthly catalog mailings.

  • List and Database News

    Intermark Media Inc. has appointed Acton Direct as manager of the Debt Consolidation Applicants from Freedebtconsolidation.com file. This is a list of 587,140 credit counseling agency applicants who completed an online form.

  • Mail Stream: A Report on Incoming Direct Mail

    J Fisher Casts Off New York City retailer Urban Angler recently launched the fly fishing catalog and Web site J Fisher, offering a greater selection of fly tying materials, fly lines and new products and rods. The first edition, titled “Summer 2005,” …

  • Listline e-Newsletter 07/25/05

    Direct response TV, radio and newspaper space advertising are the
    sources for the Vital Basics Dietary Supplements Buyers file. A universe
    of 800,000 buyers is available.

  • Strike Up the Brand

    If branding were an Olympic sport, there’d be lots of Americans flying flags and chanting, “We’re number one!” Sixty of the companies on “BusinessWeek”/Interbrands’ list of the top 100 global brands are U.S. based, as are eight of the top 10.

  • Agencies

    Loose Cannon: Marketing to the Back of the Line

    Airports are starting to adopt

  • What Corporate Websites and Word of Mouth Have in Common

    If you (or your bosses) still don’t think it’s worth investing much effort in maintaining a robust corporate Website, think again. And if you’ve discounted word of mouth as a critical marketing medium, have another think.

  • Is TV Rediscovering Africa?

    Ask the average American what he knows about Africa, and more likely than not the answer will relate to some Discovery Channel documentary or an old Tarzan movie.
    In the past year, however, television and films have discovered Africa as a fertile backdrop for stories related to more than just cross-eyed lions and Nelson Mandela. Advertisers too are taking notice.