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Chief Marketer Staff

  • Agencies

    CompUSA Offers Students a Ride Back to Campus

    CompUSA targets returning college students with its in-store back-to-school sweeps. The “Free Ride Sweepstakes” dangles a grand-prize 2005 Honda Element LX or one year of college tuition (up to $20,000). There will be 26 grand-prize winners, one …

  • Agencies

    Meijer Stores Taps Kelly Clarkson in Back-to-School Promo

    Meijer stores are looking to bring in back-to-school shoppers with a sweepstakes that dangles one week on tour with singer and former American Idol winner Kelly Clarkson. The Meijer Back-to-School with Kelly Contest features the grand-prize tour with …

  • Mailers Gratified at House Passage of Postal Bill

    Mailer groups were gratified about the 410-20 vote House approval of postal reform bill H.R. 22 and were hopeful such a bill could become law this year, even in the face of White House resistance.

  • Yankee Candle MO Sales Drop 6% in Quarter

    The Yankee Candle Co. Inc. reported net income of $8.5 million for the second quarter, up 1% from $8.4 million last year.

  • Harte-Hanks Posts 14% Income Rise

    Harte-Hanks Inc. reported net income of $29.1 million for the second quarter, up 14% from $25.5 million last year.

  • InfoUSA Names Anderson President of Small Business

    InfoUSA has named Michael J. Anderson as president of its small business division.

  • Interpublic Names Carter MAP Managing Director

    The Interpublic Group has named Neil Carter to e newly created position of managing director of its marketing accountability partnership.

  • Euro RSCG Names Bombeck President of Digital

    Euro RSCG 4D New York, has appointed Alex Bombeck to the newly created post of president of digital.

    He will oversee digital operations in New York, Philadelphia, Boston, Baltimore, Portland, Oregon, Wilton, Connecticut and Mineola, NY.

    He was promoted from chief strategy officer at the agency, a post he held for four years.

    Prior to joining the agency, he was director of client service at DVC Interactive, New York, where he oversaw interactive and direct marketing.

  • Short Cuts

    Staples Inc. has relaunched its Staples. Web site, in an attempt to make it easier to find products. The site is located at http://www.Staples.com/new

  • List and Database News

    Natural Health Remedy Readers Network from IdeaList This compilation features nearly six million consumers. Selections: Age, age of children, date of birth, demographics, dwelling type, ethnicity, gender, homeowner, household income, income, length of …