Chief Marketer Staff

• Planning is Great—But Don’t Forget Execution

  It’s great to have a plan for the future

• Agencies

  Alterian Acquires Social Media Analytics Firm Intrepid

  Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.

• Agencies

  Harte-Hanks Buys Information Arts Ltd.

  Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.

• Broker Roundtable: Can Entrepreneurs Still Successfully Start a List Brokerage?

  This week

• Online Marketing: 3 for Disciplines Cover

   

• Digital Advertising: 5 for Advertising Media Cover

   

• Research in Marketing: 3 for Disciplines Cover

   

• Outdoor Advertising: 5 for Advertising Media Cover

   

• Print Advertising: 5 for Advertising Media Cover

   

• Promotional Marketing: 3 for Disciplines Cover