Chief Marketer Staff

• Acquisition

  Broker Roundtable: In a Social World, What’s the Long-Term Viability of Direct Mail Lists?

  This week’s question: With today’s younger generation more accustomed to e-mail, mobile, etc. what do you think about the viability of direct mail lists long-term?

  Our current panel features Erik Formica of FMI Inc., Jackie Kern of Main Street Direct, Jeff Kobil of LDS Group Inc., Lee Kroll of Kroll Direct Marketing Inc., Chaim Lazar of Net60 Llc, Kraig Prange of Acton International Ltd. and Adrea Rubin of Adrea Rubin Marketing Inc (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)

• Supply, Demand, and Search Engine Marketing

  Successful marketing, and Internet marketing in particular, relies in large part on understanding the laws of supply and demand

• Agencies

  Rewarding Those Who Have It All

  It’s a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park

• Agencies

  P&I Postscripts

  American Express: is offering its card members an exclusive night out, its first Fashion’s Night Out: The Show. The show was held yesterday in New York City and streamed live

• DM Quarterly Review, M&A Activity Show Signs Of Movement

  Consumers may not feel as though their wallets are getting any fatter, but a few sectors within the direct marketing community are exhibiting signs of health. Petsky Prunier

• Seven Issues to Consider When Leasing a Pop Up Shop

  Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease

• Email

  Movies Unlimited Gives Cart-Abandonment Email Campaign Rave Reviews

  There are several lessons to be learned from Movies Unlimited

• Agencies

  The Shifting Landscape of TV Advertising—Content (and the Consumer) Are King

  While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.

• Agencies

  The Art & Science of Agency Selection

  No longer do agencies consistently win business by wining and dining prospects. Instead, marketers complete a more accountable selection process based on past results and measurable successes.

• Email

  The Skinny on Gmail’s Priority Inbox

  The email cognoscenti are abuzz regarding Google’s rollout of its Gmail Priority Inbox. The bottom line, though, appears to be simple: Email marketers that follow best practices regarding targeted relevancy and engagement will likely benefit from the new feature.