Articles by Chief Marketer Staff

3 Critical Steps to Identifying the Best ABM Target Accounts

November 28, 2016 |  by Tracy Eiler

Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.

Modern Marketing Health Check: How Does Your Company Stack Up?

November 28, 2016 |  by Lisa Loftis

Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

Striking Gold in B2B Lead Generation

November 21, 2016 |  by James Vander Putten

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

The Art Of Reinventing Your Business

November 21, 2016 |  by Gregory Pollack

It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

Why Clean Marketing Data is Not Just for CIOs

November 15, 2016 |  by Lauren Kincke

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

5 Ways to Maintain Brand Integrity with Distributed Marketing

November 15, 2016 |  by Lynn Smith

A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.

3 Steps to Engage Mobile App Users

November 14, 2016 |  by Stefan Benndorf

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

3 Reasons Targeted Data is Critical to ABM

November 7, 2016 |  by Tracy Eiler

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

Make Your Marketing Team a Revenue Center: 3 Tips

October 28, 2016 |  by Thomas Barta and Patrick Barwise

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

Website Performance Anxiety—How Does Your User Experience Stack Up?

October 28, 2016 |  by Yancy Oshita

The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.