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3 Critical Steps to Identifying the Best ABM Target Accounts
Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.
Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.
Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.
In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.
It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.
Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.
In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.
The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.