Chief Marketer Staff, Author at Chief Marketer

Top 5 Marketing Technology Skills in Demand

Are you hiring a marketing technology person? Make sure they have the right skills.

Data & Analytics

Facebook and Nielsen in Data Collection Partnership

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

Social

Have You Shared a Coke Lately?

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

Social

Pfizer Circulates a Fear of Getting Old

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

Social

Consumer Reviews and Retail Success

Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.

Banana Boat Takes New Marketing Tack for Men’s Sunscreen

Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men’s sunscreen.

Agencies

Snickers, Volkswagen, Visa, Nike Play in the World Cup

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

Agencies

Enabling Data Driven Marketing Worldwide

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.